Social Causes
To provide guidance and support for social innovation and corporate social responsibility initiatives, Glyph Co has partnered with international social cause expert, Guillermo Caro, to deliver strategies and creative solutions for local, regional, and global projects which promote solutions and constructive proposals based on Sustainable Development Goals. We’re proud to offer these services to businesses, national and international organizations, and state and multilateral agencies.
Advisory
Multilateral Organizations
NGOs
Companies
Commercial Brands
SOCIAL INNOVATION & RESPONSIBILITY PROGRAMS
CAUSE RELATED MARKETING
SOCIAL IMPACT CAMPAIGNS
COMMUNITY RELATIONS PROGRAMS
INTERNAL & EXTERNAL COMMUNICATION
FUNDRAISING CAMPAIGNS
NONPROFIT ORGANIZATIONS POSITIONING
LOCAL & INTERNATIONAL IMPACT
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Area Responsible
Guillermo Caro
Creative strategist for social innovation: cause marketing campaigns, effective communication strategies, corporate social responsibility programs, and content creation with positive impact.
Master's Degree in Advertising and Social Communication. International Consultant on social innovation for multinational companies, international organizations, and social sector organizations (local, regional and global impact).
Guillermo created the international network Advertisers Without Borders. He was the co-founder of Ogilvy Prosocial Latam, an area within the advertising agency to develop campaigns for Marketing with Cause and Companies' Social Reputation.
He developed communication campaigns for organizations such as Red Cross, Ashoka, Avina, Ronald Mc Donald, Plant For The Planet, WRI, Aid for Aids, CARE, Doctors of the World, SaferAfrica, Habitat for the Humanity, Save the Children, Infantile Villages SOS, Idealist, Amnesty International, Greenpeace, TECHO, Caritas, UN, ACNUR, UNICEF, OIT, OIM PAHO, WWF, BID, OPS, PNUD.
Advisor on social responsibility for companies such as Tetra Pak, Microsoft, Procter and Gamble, Avon, Carolina Herrera, Nestlé, Coca-Cola, Unilever, Citroen - Peugeot, Telecom, American Express, Shell, Medcom, Masisa, Renault, Carrefour, Nissan, Danone, Walmart, Raghsa, DTA, and Ferrari.
His work has been recognized in international festivals such as AMCHAM, ECCHO Award, E-philanthropy, London Festival, New York Festival, Cannes Lions, Clío Award, One Show, Fiap.