Buen Viaje – Identity System
Industry
Wines & Spirits | Hospitality | Special Events
Services
Identity System | Brand Manual | Website UI Design | Digital Campaigns | Social Media | Editorial | Custom Typeface | Iconography | Packaging | Signage | Menu | Collateral
Description
To enjoy Buen Viaje is to forge a relationship with the world of agaves, mother nature, the origin of the spirit, and true craftsmanship. We brought the brand to life by preserving millenary traditions, using maps, symbolic languages, and unique glyphs. The marketplace lacked a brand that promoted this premium drink's roots and ancient culture. We crafted the brand's visual identity and designed a range of communications material across platforms, including a custom-made font to tell the story. And we also developed packaging pieces and books for limited editions made with wild agaves that took 30 years to mature. Key personalities from the art, design, publishing, and gastronomy collaborated on these designs.
Awards
Printing Industries of America - The Premier Print Award.
Graphics of the Americas - Gold.
Latin American Confederation of the Graphic Industry - Gold.
The Graphic Arts National Award, Mexico, for the “Duality” Edition.
The Graphic Arts National Award, Mexico, for the “Golden Dragon” Edition.
Accomplishments
Development of brand extensions including “Casa Buen Viaje” — brand experience bar in San Miguel de Allende, Mexico; "Guardianes del Buen Viaje" — special events brand; “El Rayo" — interviews; and "Encuentros de Jícara" — environmentally focused events.
Testimonial
“Everything Ringo and team did with our brand and our product lines has been impressive. Whether it’s winning awards, opening doors, or inspiring others, Glyph went well beyond simply being a good design studio. The way Ringo sees things, his vast experience, his sensitivity, and his overarching understanding of symbols allows him to connect the dots that makes design transcend the expected. It's not easy to find someone like Ringo – his design is a type of art, of connection, of magic… giving a soul to our brand.”
— Martín Lopez, Founding Partner, Buen Viaje.
