Buen Viaje – Identity System
Industry
Wines & Spirits | Hospitality | Special Events
Services
Identity System | Brand Manual | Website UI Design | Digital Campaigns | Social Media | Editorial | Custom Typeface | Iconography | Packaging | Signage | Menu | Collateral
Description
A brand goes beyond a logo—it’s a story that shapes an entire experience. How? For Buen Viaje, we went beyond editorial design and traditional logo architecture to craft a complete identity that embodies the brand's origins and essence. By preserving millenary traditions and crafting maps, symbolic languages, and unique glyphs, we created an emotional connection that resonates across a diverse array of digital and print elements. Every detail serves as part of a unified message.
Awards
Printing Industries of America – Premier Print Award, Graphics of the Americas – Gold, Latin American Confederation of the Graphic Industry – Gold, Mexico’s National Graphic Arts Award for the 'Duality' Edition, Mexico’s National Graphic Arts Award for the “Golden Dragon” Edition.
Accomplishments
Development of brand extensions including “Casa Buen Viaje” — brand experience bar in San Miguel de Allende, Mexico; "Guardianes del Buen Viaje" — special events brand; “El Rayo" — interviews; and "Encuentros de Jícara" — environmentally focused events.
Testimonial
“Everything Ringo and team did with our brand and product lines has been impressive. Whether it’s winning awards, opening doors, or inspiring others, Glyph went well beyond simply being a good design studio. The way Ringo sees things, his vast experience, his sensitivity, and his overarching understanding of symbols allow him to connect the dots that make design transcend the expected. Finding someone like Ringo is not easy – his design is a type of art, connection, magic, giving a soul to our brand.”
— Martín Lopez, Founding Partner, Buen Viaje.
