Overture
Industry
Social Innovation
Services
Identity System | Digital | Print | Brand | Website | Copywriting | Illustration | Growth | Optimization
Description
How can design and technology bring us closer, without getting in the way? By shaping a brand strategy, voice, and visual system that celebrate presence over distraction and inspire people to look up from their phones and connect in person. Overture is a New York–based social app designed to make real-life conversations easy again—without algorithms, feeds, or pressure. Our work spanned identity, illustration, print, digital, and web design, translating Overture’s mission into a cohesive visual and verbal system for genuine human connection. The project has been supported by growth and optimization strategies for their digital channels, developed in collaboration with our partners at Refindable. Development by Future Foundry.
